Microsoft’s Xbox One has become one of the hottest items this holiday season, already selling out over the weekend at various retailers and clearing a record one million units worldwide in its first 24 hours. With that, the company has a big task on its hands, trying to fulfill the demand of its users with product.

In an interview with GamesIndustry International, corporate vice president Phil Harrison explained just how hard the company is working. “We’re working unbelievably hard to do that, to match demand. I can only apologise in advance to anybody who is let down before Christmas, we don’t want to lose a sale, clearly, and we’ll work hard in our operations and our manufacturing supply chain and obviously with our retail partners to make sure we catch up as quickly as we can.

“We do have more stock coming in we believe before Christmas that retailers will be able to allocate in free supply and then it’s just up to demand as to how quickly that disappears.”

You can read the full interview at the link below.

Source: GamesIndustry International