In the latest in our series of [a]list summit interviews, we talked with Min Kim. The Nexon director of game operations talks candidly about marketing and the summit.
In the latest in our series of [a]list summit interviews, we talked with Min Kim. The Nexon director of game operations talks candidly about marketing and the summit.
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…