In the latest in our series of [a]list summit interviews, we talked with Min Kim. The Nexon director of game operations talks candidly about marketing and the summit.
In the latest in our series of [a]list summit interviews, we talked with Min Kim. The Nexon director of game operations talks candidly about marketing and the summit.
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…