Markus Notch Persson has managed to make a small fortune with his hit title Minecraft, which he has been constantly updating and selling in alpha and beta forms. He had some strong assertions at GDC over online piracy, and suggestions for how to deal with it.

Piracy is not theft, he said. If you steal a car, the original is lost. If you copy a game, there are simply more of them in the world. There is no such thing as a lost sale. Is a bad review a lost sale? What about a missed ship date?

Treat game development as a service, he advised. Make a game last longer than a week. You can t pirate an online account.