Artist and filmmaker Miranda July, in conjunction with fashion brand Miu Miu, has created an app called Somebody that works as a messaging service, with a twist of humanity.
The idea behind the innovative app is that a stranger in the vicinity of your friend will deliver a personal message you have drafted, in person. Users can type a message and then choose a qualified person to deliver it based on other users’ photos and ratings.The delivery person and recipient are then given one another’s picture and GPS-based location, so they can meet and the message can be delivered.
The app, developed by Stinkdigital, was released last Thursday by July at the Venice Film Festival with a branded film by Prada-owned Miu Miu, portraying various “typical” scenarios featuring “Somebody,” and all superbly acted. Some are both comedic and over-the-top while others are moving but still hilarious. For example, one of the notable scenes features a waitress reading out a marriage proposal to a woman in the middle of a restaurant.
The short film was both written and directed by July.