Brian Wong has revealed the business plan behind his start-up Kiip. His company will offer real world rewards from companies like Popchips, Sephora or Vitaminwater for players who reach certain achievements in games.
“There will be built in limitations for the number of rewards advertisers can give and early results are encouraging, with over half of gamers offered rewards opening the email. We want the focus to be on you playing the game, not going out to get rewards,” Wong noted.
Source: AdWeek {link no longer active}
