MarketingProfs looks at skyrocketing mobile internet usage and the opportunities it presents for marketers. A recent report from the Search Engine Marketing Professional Organization (SEMPO) shows a quickening shift from desktop to mobile in internet searches. Data from the report compiled by researcher comScore found a 73 percent rise in mobile internet searches between January 2008 and July of this year. MarketingProfs sees the shift fueled by the growing popularity of iPhone and other mobile devices that offer a computer-like internet experience. One analyst firm forecasts a nearly ten-fold increase from last year’s numbers to more than 56 million mobile internet users in the US by 2013.
MarketingProfs has several data charts to demonstrate mobile internet growth and the closing gap between mobile and tethered internet usage. Included is a handy pie chart of web market share by browser, showing that right now it’s clearly Apple’s pie.
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