Mobile Media Summit, the largest mobile advertising conference series in North America and Europe, is headed to Beverly Hills April 1st for its third-annual Los Angeles show, where the focus will be on “Cars and Stars.”

As consumers spend more and more time on mobile, the advertising dollars have followed, with Gartner projecting mobile ad market spend to hit $18 billion in 2014 and rise to $42 billion by 2017. Although marketers of all stripes are finally recognizing the importance of investing in mobile, marketers in the automotive and entertainment industries have long realized its potential, as it is particularly influential in swaying consumers in these two categories.

Indeed, a study from the IAB found that auto shoppers are 71 percent more influenced by digital ads than other consumers, with mobile making a huge impact in particular. Auto shoppers are no longer heading to multiple dealerships before deciding on a new car – they are shopping around on their mobile devices. Meanwhile, a separate IAB study on moviegoers found that 87 percent of people turn to mobile after seeing ads for movies on other channels, and almost half of moviegoers say they use their smartphone to help plan trips to the movies. Thus, marketers these days must master the art of weaving mobile into a comprehensive mixed media strategy. At Mobile Media Summit LA, leading executives from the entertainment, auto, advertising and digital technology industries will discuss how they create such strategies, and discuss the opportunities and issues facing the mobile advertising as a whole.

“As both a longtime LA resident and a veteran of mobile marketing and advertising, I have seen how the entertainment and automotive industries are leading the charge when it comes to mobile, as well as the huge impact these two sectors have on California industry in general,” said Mobile Media Summit CEO and founder Paran Johar. “I look forward to bringing together agencies, tech companies, and advertisers from all verticals to learn the steps to successful mobile marketing from the very best in the industry.”

Featured speakers at Mobile Media Summit LA include E! host Jason Kennedy, Paramount Home Media Distribution Senior VP-Media & Interactive Marketing Dina Marovich, Honda Interactive Marketing Manager Mark Ortiz, Relativity Media EVP-Digital Marketing Liz Jones, Scion Digital Marketing Manager Andrew Barton, OMD West President Greg Castronuovo and Mindshare President-Client Development Lee Doyle, among many others.

For a full lineup, visit To save 10 percent off registration, use code ALIST10. Agencies and brands are invited to apply for a complimentary pass.