Usage of mobile devices for web browsing continues to be on the rise, as comScore has provided a number of new statistics showing just how powerful the mobile medium has become as a whole, according to this report from Digiday. 

Numbers indicate that monthly visitors to the top 1,000 mobile websites rose to nine million people on an average – that’s up from the six million reported in 2014.

“Total digital audiences have grown 22 percent year-over-year, which is crazy if you think about it, because desktop has flattened out and it’s driven all by mobile,” said Andrew Lipsman, comScore’s head of marketing and insights. “And really, it’s more about the mobile Web than apps.” 

Overall traffic managed to grow 42 percent for mobile websites, and 21 percent for mobile app usage. That’s not a surprise, considering that more digital publishers are working to create more engagement amongst app users and mobile device owners. “it’s all about the power of habit,” Lipsman added.

There are various charts that break down the results from the study, which you can find below.

chart 12

This first chart gauges the popularity of both mobile apps and mobile web properties, and as you can see, the number for mobile web grew quite a bit, while mobile apps saw their own little increase as well. Both are expected to grow over the next few years as well.

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This chart looks at the top 25 mobile apps with unique visitors, and Facebook clearly has a grasp on the lead, while YouTube, Facebook Messenger, Google Search and Google Play are closely behind to round out the top five. Twitter, meanwhile, is much, much lower on the list.

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Brand apps can go a long way as well, as both Starbucks and Dunkin’ Donuts have proven over the last couple of years. Dunkin’ Donuts rose a whopping 456 percent since 2013, while Starbucks showed a 100 percent increase over that same time frame. Both have a strong amount of visitors that isn’t likely to dwindle anytime soon, based on each of their apps.

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Retailers are also playing a big part with app usage, as Wal-Mart, Kohl’s and Target (with its Cartwheel service) have all seen increases in audiences over the past year, with Wal-Mart showing the biggest increase by 402 percent.

 chart 52

Tinder also saw a significant increase in visitors, nearly doubling its numbers to about two million people per day, a big jump over last year’s numbers. It’s also attracting quite the young audience, as four out of five Tinder users are younger than 35 years of age.

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Millennials were a big part of this report, as their top apps by share of total mobile app time spent were gauged on this cart. Facebook has the biggest individual grasp with 21.2 percent, followed by Pandora Radio and YouTube. Other apps got their share of the pie as well, including Spotify, Facebook Messenger and Snapchat.

chart 7 Finally, the top 20 apps with highest concentration of millennials were measured, and YikYak easily took the lead with 98 percent. Venmo, InstaSize, BuzzFeed and Tinder were closely behind.

More details on this report can be found here.