In an effort to get the jump on its competition – namely secondary viewing apps and Sony’s PlayStation 4 – Microsoft has announced that it’s reviewing hundreds of various options for original programming for the Xbox One service. While no official programming has been confirmed yet – outside of the Halo series that is being produced by Steven Spielberg – Microsoft Studios head Phil Spencer indicated that the sky is the limit when it comes to choices.
“They have literally hundreds of ideas that they are incubating right now,” he stated talking with Bloomberg. “We will have some new announcement for TV shows coming pretty soon.”
The company already announced a deal with the National Football League for exclusive viewing and interaction options with the Xbox One, but other international sports could be involved as well. “We believe sports is a very interesting category globally.”
Look for more announcements of services in the months ahead.
Source: Bloomberg
