Moshi Monsters has launched its own record label Moshi Music. As a result of the positive response to The Moshi Dance performed by Lady Goo Goo on YouTube, they will release the single for iTunes on September 18.
“We released the Lady Goo Goo music video on YouTube as a bit of an experiment and were amazed at the response and how fast it spread,” said Mind Candy CEO Michael Acton Smith. “Kids loved it so we though it would be smart to release it and are developing many more tracks.”
Smith was quick to add that he was looking to build up Moshi as a global entertainment brand, not unlike Angry Birds. “So we kind of have a plan for this ultimate vision, and then it sort of depends on people we meet who could head up various areas of the business, so we’re desperately looking for a head of mobile, a head of music, we want an executive producer for our animation division,” he explained. “And when we find someone that’s great, and we find a partner we can work with, then that’s when we launch that part of the business.”
Source: GamesIndustry.biz
