ZD Net’s Jason Perlow is gushing over a recent Discovery Channel mailer for the network’s new TV series Life. The product package sent by Discovery looks like any other slick mailer until Perlow opens up what looks like a hardbound book. What he discovers is how the network s marketing team found a neat way to bring immediacy to getting members of the press to screen video mailers. The book turns out to be the casing for a miniature video playback device complete with an LCD display. Once Perlow opens the cover a video trailer for the show launches on the screen, and the device has playback controls so he can manipulate the video. The whole thing moved Perlow enough to put together a video for ZD Net highlighting the mailer, during which he quips, “This is probably the most coolest promo mailing I’ve ever gotten in my entire life.”
Check it out at ZD Net {link no longer active}. If you watch the video, the reveal is at 01:10.
