My Little Pony: Friendship Is Magic is a cartoon targeted toward young girls, yet it’s gained a surprisingly huge following in the 18-24 year old demographic among both men and women. Hasbro is fully aware of this, and over the last two years has released a vast range of merchandise (from “Pinkie Pie” hoodies to trading cards) to reach both audiences.
Now Hasbro is bringing the magic to Xbox Live users with a new line of avatar accessories. You can deck out your virtual persona with a line of My Little Pony sweatshirts featuring the six main characters (for both men and women), a virtual backpack, and a Rainbow Dash pet that accompanies your avatar. Items range in price from 160 Microsoft points to 320 Microsoft points, and are available now from the Xbox Live marketplace.
Source: MCV
