Myspace has revealed their new brand, website and a suite of products in an attempt to redefine the struggling but still popular social networking company. The new style is very indie and the logo features an actual space.
This marks the beginning of an exciting turning point for Myspace, said Mike Jones, CEO of Myspace. Our new strategy expands on Myspace s existing strengths a deep understanding of social, a wealth of entertainment content and the ability to surface emerging cultural trends in real time through our users.
Users can now change the way they find content on Myspace, and the whole site design has been changed to be simpler and streamlined. Along with new topics, hubs and tabs to better convey information to users, there is also a reward system in badges that rewards fans for their social interactions.
Myspace is unique in that it is powered by the passions of our users, who program the site by expressing interests, sharing tastes and knowledge around particular topics, and scouting out up-and-coming subcultures,’ added Jones. This is just the first step and there will be many more features, programs and improvements to come.
