MySpace is looking for a buyer from News Corp. but it is still open for business. The site recently underwent a major overhaul to attract new users.

We still have a sizable audience that is enormously valuable in the market [where] we still reach 40 million unique users especially for anyone who wants to reach generation Y with content, said MySpace s chief revenue officer Nada Stirratt. We don’t care who owns us, we still have the biggest audience for this demo.

MySpace is looking at a better platform for brand pages and a new ad treatment that lets a sequence of six ads be bought as they scroll down their page. They’re also offering a push-down video ad and a pre-roll video treatment, which has e-commerce and social sharing functionality built in. A lot of Web sites say they offer roadblock ad opportunism, which really means two ads on one page, said Stirratt. We really wanted to create a true sitewide roadblock,

Source: AdWeek