Free-to-play is an increasing trend in the video gaming industry, though game consoles have been slow to adopt the business model. Namco Bandai senior VP for Europe Olivier Comte said at Cloud Gaming Europe that F2P titles are setting standards low for games and are whittling away at AAA gaming as a whole.

“Free-to-play games can’t be high quality,” said Comte. “We need to put certain value on certain work. When you’re a big company… you can’t take risks too quickly, you can’t make a change just because there’s a fashion for a couple of years; you want to be there in 20 or 30 years.”

Source: IndustryGamers