Electronic Arts has announced that the ad campaign for Need for Speed Hot Pursuit will be led by Kevin Dillon and Jerry Ferrara. The two play parking valets unable to fulfill their fantasies with exotic race cars, only able to live out their dreams in Need for Speed Hot Pursuit.

Three of the five promotional videos have gone live at http://www.needforspeed.com and http://www.youtube.com/needforspeed. The final commercial will debut on November 4, 2010 and will continue running on network television through the holiday season.