By Jessica Klein

Netflix is making a concrete effort to enter the Chinese digital video market. The streaming giant’s been in talks with Chinese media companies such as Wasu Media Holdings about partnering on the expansion, as first reported by Bloomberg.

Wasu’s not the only media company in China Netflix has been in talks with, according to the report, though no others were named. Coming to China wouldn’t exactly be a smooth move for Netflix, hence the need for a partnership with a local media company, especially one that can license content for various devices, from mobile phones to connected TVs.

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