We are pleased to announce three more top speakers for this year’s [a]list Video summit on Aug. 19 at the W Hollywood Hotel.
To set the stage for the day, we have confirmed DEFY Media‘s EVP of Marketing, Andy Tu, and SVP Branded Content, Zack Smith, to present key learnings from the 2015 Acumen Report: Constant Content and how it can be applied to creating and distributing branded video content to reach a millennial audience.
Their presentation will touch upon the phenomenon of YouTube celebrities and their role influencing youth’s content choices. The report shows that 63 percent of respondents said they were more likely to try a product endorsed by a YouTube star. For traditional media celebrities, that figure is 48 percent.
We are also pleased to announce the first presenter of three in a panel dedicated to eSports streaming and programming, to show where the best opportunities are for brands to get in front of this highly engaged audience.
Andy Swanson, VP of eSports at Twitch, is a 17-year veteran in the games industry and currently is working with brands looking to get involved with Twitch’s eSports and events team. Andy will be demystifying the complex but exploding world of eSports to help marketers understand and navigate the opportunities with leagues, teams and players.
Register for the 2015 [a]list Video summit now to secure your space…
