Videogame outsourcer Babel Media and facial animation studio Image Metrics are pairing up to bring better animation and lip synching for localized games. Industry Gamers reports that, as part of the partnership, Babel will use Image Metrics software to synch the dialogue it records for localized games with facial and lip animation. Image Metrics executive VP Brian Waddle told the news outlet that the “solution eliminates poorly dubbed titles and makes quality localization more affordable.” Waddle added that Babel’s 400 translators based abroad and local recording studios will help his company improve on the quality of localizing work it does for its clients. Read more at Industry Gamers {link no longer active}.

New Lip Service For Localized Games
Recommended For You
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…