Samus is returning to home consoles for the first time since Metroid Prime 3: Corruption in 2007, and Nintendo is going to make sure every gamer hears about her return. In the U.K., they’re planning a TV campaign on all major carriers two weeks before the game’s release with an online campaign also occurring across several notable gaming destinations and sci-fi sites.
Trailers will also be shown before certain movies in September, and there will be plenty of POS materials available upon release.
“Metroid: Other M caters to fans of the Metroid series as well as being an ideal entry point for newcomers,” said Nintendo’s marketing assistant Roger Langford. “The unique gameplay mechanic offers a new and exciting experience for everyone, and the game gives players the first truly in-depth look into the lead character Samus Aran.”
Source: MCV
