Nintendo is running a campaign to bridge the generation gap for gaming by giving away free Wii packages to more than fifty retirement communities. As reported in Shack News, representatives from the company visited ten senior centers across the U.S. on December 4 to personally deliver and Wii consoles and games, and demonstrate The New Super Mario Brothers. Nintendo also shipped Wii gift packages containing consoles, games such as Wii Fit, and peripherals such as MotionPlus and Wii Balance Boards to 42 retirement communities. The effort is meant to highlight how videogames are fun for people of all ages.
Shack News says that Nintendo has conducted similar campaigns in the past, pointing to a 2007 drive donating more than 100 Wii packages to YMCA sports centers to promote children’s fitness.
Read more at Shack News.
