Nintendo president and CEO Satoru Iwata has stated flatly that the company will not cut the price of the Wii U, despite having to adjust sales projections for the console downward to 4 million from 5.5 million. While the 3DS did see a price cut a half year after its release, and Iwata acknowledges that reality, he seems disinclined to have the Wii U follow that exact same path.
“With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown,” said Iwata. “I would like to make this point absolutely clear.”
“We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated,” he added. “However, given that it has now become clear that we have not yet fully communicated the value of our product, we will try to do so before the software lineup is enhanced and at the same time work to enrich the software lineup which could make consumers understand the appeal of Wii U.”
Source: GamesIndustry International
