While Nintendo has long been the dominant player in the portable gaming space, Apple is challenging that with a variety of cheap and free games. However, Nintendo of America president Reggie Fils-Aime has an answer for what can beat Apple’s offerings.

You win with great content, said Fils-Aime. We re fortunate to have franchises like Mario, like Zelda, like Donkey Kong. All of these great franchises really motivate consumers to buy the software, and what they re looking for is that in-depth great experience and that s what we offer.

Source: MSNBC