Nival has announced that they are offering female players discounts and incentives to play as female characters in their upcoming online strategy game Prime World. Not only will confirmed female gamers receive a discount for their female avatars, teams formed of men and women will receive in-game bonuses.
“The idea is to introduce the MOBA genre not only to hardcore players who already love it, but to their friends who might be more casual, and of course to their sisters and girlfriends who may not be as hardcore,” said producer Larisa Nuretdinova.
“To do the very best, you’ll want a female player on your team,” continued Nuretdinova. “When boys gather around to play games just with each other, it’s not really social. When girls gather around just to chat, it’s not very social. The social starts when they hang out together and play games together.”
Source: Penny Arcade {link no longer active}
