Industry Gamers reports on findings released from NPD Group’s Online Gaming 2010 report, which mostly points to a gradual growth in online gaming habits. NPD found people play an average of 8 hours of games online per week, an increase of about 10 percent from 2009. Xbox 360 led the platforms, with people spending 7.3 hours a week playing online on the system, followed by 6.6 hours for PC and 5.8 hours for PlayStation 3. For digital downloads, it found people purchased an average of 20 percent of games digitally in 2010, an uptick of one percent from last year. Industry Gamers points to one surprising finding, where NPD discovered that the total for those who say they play online dipped from 56 percent in 2009 to 54 percent in the report. NPD analyst Anita Frazier told the news outlet that despite that dip, the report shows metrics which point to both stability and growth in both online and offline gaming. The report also shows online gaming broken down by platform as 85 percent for PC, 48 percent for Xbox 360, and about 30 percent each for PlayStation 3 and Wii.
NPD Finds Gradual Growth In Online Gaming
Recommended For You
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…