Online advertising reached a new high in revenue during Q1 2011, according to the Interactive Advertising Bureau and Pricewaterhouse Coopers. The quarter saw $7.3 billion in online revenue, a 23 percent increase over the first quarter last year.
While less than the $7.45 billion in online ads for Q4 2010, it shows that the online ad industry has mostly recovered from the recession. Online media continues to benefit at the expense of print media.
2010 was the largest year for digital advertising ever with $26 billion, though most feel that the $70 billion-plus TV ad market remains relatively unscathed. In the digital realm, search remains the most popular area for marketers, though sponsorships grew 88 percent last year and display grew 24 percent.
These numbers indicate that the interactive advertising field hasn t simply bounced back since the recession; it s growing with dynamic energy, says David Silverman, a partner at PricewaterhouseCoopers LLP.
Source: AdWeek
