Interactive Advertising Bureau and PricewaterhouseCoopers have indicated that Internet advertising revenues in the U.S. increased 7.5 percent during the first quarter of 2010 compared to the same period in 2009. It is the highest level ever recorded during the first quarter of a year.
“We are seeing continued signs of an improved economy and interactive advertising market,” said David Silverman, a PwC Assurance partner. “The media industry — like the economy as a whole — saw tremendous challenges this past year, and uncertainty about the recovery remains. However, entering 2010 with such strong Q1 revenues is a sign of the health and vitality of online media, and of marketers’ continuing investment in interactive as a cornerstone of their advertising campaigns.”
Online ad revenue fell during 2009 to $22.7 billion for the first time since 2001-2002 because of the recession. However, the 14 percent upswing in the fourth quarter of 2009 to $6.3 billion was seen as a sign that the market was recovering.
Source: MediaPost
