FastCompany reports on the launch of GameCrush, a new service bringing online flirting to video games. The service, which was to go live today, pairs up players with what it calls Play Dates for multiplayer game sessions over Xbox Live. GameCrush says the service works with multiplayer on popular games such as Modern Warfare 2, Halo3 and Grand Theft Auto IV. Players can choose whether they prefer a flirty or dirty partner, paying more than a dollar per minute for 6-10 minute sessions. GameCrush says it plans to eventually extend its service to PlayStation Network and online PC games such as World of Warcraft. FastCompany labels the concept as pathetic, yet at the time of this post the GameCrush site was down with a message blaming overtaxed servers. Read more at FastCompany.

Online Flirting Comes To Games
Recommended For You
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…