According to retail research firm Kantar Worldpnael, a quarter of all Holiday spending will go to online retailers like Amazon and eBay. Those over the age of 55 are expected to make up a third of all online purchases.
Traditionally, the online retail market has been the domain of the younger generation, but this year we will see older generations increasingly using this channel, said Kantar consumer insight director Alex Seron. This is largely due to both the convenience element of the internet, and the perception that it is cheaper than High Street stores. With people looking to spend less this Christmas, the internet offers a Santa’s grotto of Christmas bargains.
Source: MCV
