As more people turn to the likes of Netflix, Hulu, and HBO Go to get their TV, and digital video sites garner millions of views a day, ads in online video are becoming the new face of advertising. According to a new eMarketer report, 75 percent of ad agency executives are saying that online video ads are more effective than traditional TV ads.
Research indicated that internet video views by internet users grew by 23 percent over the course of the last year as sites like YouTube become common in everyday society. As more and more people turn to YouTube as a means of getting information, news, trailers and silly cat videos, advertising online becomes an increasingly important segment of advertising that is reaching a growing number of people. Spending on digital video advertisements grew by 40 percent over the course of the last year, and that growth will reportedly bring digital advertising spending to over $4.1 billion this year.
This comes in conjunction with the news of streaming site twitch.tv hiring an in house advertising team to bring in some of this advertising toward sites like theirs. The massive growth in game streaming (twitch.tv grew from 3 million monthly views to 35 million monthly views in the last year) represents a huge opportunity for game marketers.
Source: Mashable
