Even though OUYA has had some rough patches in its transition from KickStarter wonder to full retail console, the company is confident that it’ll find new business revenue for it. Today, Julie Uhrman, founder of OUYA, announced that the system has made its way to Target stores nationwide, and that demo units are being planned as well. That way, people can try before they buy.

“What is the most exciting is how we’ve been embraced by retail,” said Uhrman, speaking with Polygon. “When we launched in June, we were live in the U.S., Canada and the U.K.  We launched with GameStop, Target, Best Buy and GAME. This month, we are going full chain with Target.”

The retail chain helped guide the decision to bring the system to all 1,800 of its locations. “That allows us to do national campaigns and have a national footprint,” said Uhrman.

In addition to the system’s rollout in stores and the demo units, OUYA is also planning a box redesign to “highlight and promote more games and new content.” The retailer will also offer a $10 bonus gift card for anyone who purchases the system.

“We have been building out demo stations,” said Uhrman. “The reality is they are incredibly expensive and you have to man them.”

Wal-Mart could be the next interested chain as well. “I would expect something, us to announce something with them soon,” Uhrman concluded

Source: Polygon