Panasonic is pairing up with Best Buy on a major 3DTV push for US consumers, reports FastCompany via Japan news outlet Nikkei. The two companies will promote Panasonic’s line of LCD and plasma 3D HDTVs at Best Buy stores by setting up special showcase areas and giving customers hefty discounts. Panasonic said the discounts will be between 30 to 50 percent compared to what consumers would pay for the same sets in Japan. The move comes as the consumer electronics maker looks to 3D technology to grow HDTV sales overall, as well as give its plasma line a needed boost. According to FastCompany, Panasonic is the fourth largest HDTV maker worldwide but has fallen behind smaller discount brands in the US. As for its plasma sets, Panasonic’s plasma business has fallen well behind LCD in sales but it hopes to see it rebound with 3D. Plasma’s faster refresh rates makes it better suited technology for 3D HDTV. FastCompany says the in-store campaign will start this week in a few hundred of the biggest Best Buy stores and is expected to expand to more than 1,000 stores by year’s end. Read more at FastCompany.