PepsiCo has taken flak for an ad that some are saying embraces racial stereotypes and makes light of violence towards women. Pepsi has taken the video from off of their online channels, as has the director of the ad, African-American hip-hop artist Tyler the Creator.

For its part, Pepsi was direct when the issue came to light about the ad. “We apologize for this video and take full responsibility,” said a PepsiCo spokeswoman in an emailed statement.To put the ad in context, there was a a previous video where the goat attacked the women, who was its waitress, after she tasted Mountain Dew.