There’s no question that Periscope has dominated live social streaming over the past few months, surpassing the competition at Meerkat. Today, the service’s owner, Twitter, opted to take it a step further, making it easier for social media users to broadcast and watch through mobile devices.

The company announced on Medium that Periscope on Twitter for iOS has gone live, enabling users to watch and stream without having to leave the app.

“Since launch, there have been over 100 million broadcasts created on Periscope,” the post reads. “Whenever a broadcast is shared on Twitter, you tap the link to open the Periscope app. Today, we’re replacing those links with the broadcast itself, autoplaying right within the Tweet. And when you tap the video, it goes full-screen and shows Periscope comments and hearts from other viewers. You don’t need the Periscope app or even a Periscope account.”

This could be huge news for potential users who always felt that having to open up a secondary app to utilize Periscope services was an inconvenience.

Twitter wasted no time in demonstrating how this feature works, as the embedded tweet below shows. It’s easy to see Mitch Oates’ underwater adventures without having to open up a secondary app.

With this service, users of Twitter, personal and company alike, can utilize the ability to embed videos and have a far better reach for potential audiences.

As for Android users, not to worry, you haven’t been left out. Twitter is working on it. “To everyone using Twitter for Android or on web: we haven’t forgotten about you! We plan to roll these features out on all platforms as soon as they’re ready.”

This could be a nice turn-around for Twitter in terms of outreach to its users, although it’s still got a long way to go in regards to catching up to Facebook’s immense video success. Still, considering Periscope’s popularity with live-streamers, it’s sure to show a spike in increased usage for the social site. We’ll see how the next few months go.