EA Sports has played down the fact that the Masters has taken a more prominent role on the new cover art for their PGA Tour game than their long-time spokesperson Tiger Woods. In another take it for what you will moment, they’ve hired another golfer to be the brand ambassador for PGA Tour 12, particularly in Europe.
I m delighted to be appearing in the new game and especially proud to be the first European Tour golf brand ambassador for EA Sports, said Welsh pro Rhys Davies, who will wear the EA Sports logo on his shirt. It s every golfer’s dream to be immortalized in a video game and I can’t wait to compete against my virtual character.
We’re extremely excited to be partnering with Rhys Davies, added EA’s senior PR manager Shaun White. We will work with Rhys on several initiatives during the season and give gamers an insight into the life of a tour professional.
