Looks like phablets were a popular gift item over the holidays! Thirteen percent of smart devices activated over the past week were the tablet’s smaller sibling, finally superceding tablet activations, which held at 11 percent according to eMarketer.
Apple remained the most popular brand, accounting for over 51 percent of device activations while Samsung was in 2nd place at 17.7 percent. The iPhone 6 Plus was largely behind this device type taking over.
Medium-sized phones continue to reign supreme, however, retaining most of its share of activations, going down only 1 percent from last year at this time.
