Placecast has done rather well for itself as a mobile marketing company, with services that include launching geo-targeted ShopAlerts for subscribers through notifications. Now the company is taking another leap forward into advertising.
With the PlaceAd service, Placecast can utilize its location-based service and work with certain advertisers to deliver campaigns based on locations, such as recommending restaurants near those who use the program. Furthermore, the ad campaign will also divide into certain criteria for users, like gender, interest, operating system for the device, time of day, weather and even age.
Since mobile ad campaigns have gone through a $9 billion boost in analytics, Placecast hopes to get a rather big piece of that market.
The partnerships will include MoPub, PubMatic and Smaato to start, with publishers such as BET Networks, Flixster, MSNBC and Electronic Arts on board. Placecast’s existing advertisers will also play a huge part, including popular locations like Subway, Pizza Hut and Starbucks.
Source: TechCrunch
