Adidas is launching an innovative augmented reality campaign for their Originals line of street shoes and apparel. People who buy one of five different shoes in the line can access online games using AR technology. The shoes come with codes that unlock the games once held up to a webcam, at which point the shoe itself becomes the controller. Mashable says the shoes are available in the UK and coming to the US on Feb. 15.
To promote the line, Adidas has put together yet another one of their nifty spots using CG animation to capture the imagination about footwear. There s good reason why they keep showing up in the[a]listdaily.
Read more about the campaign and watch the TV spot at Mashable.
