With one million pre-orders already placed worldwide, the PlayStation 4 has already proven to be one hot piece of technology. However, its demand could soon outpace the supply, according to a PlayStation UK executive.

Speaking with Official PlayStation Magazine, Fergal Gara, boss for PlayStation UK, stated that the company knows that the possibility of a unit sell-out is very likely.

“The problem with pre-orders, which is a good problem to have, is that they’re very, very high,” stated Gara. “As an ex-retailer myself I understand this at least as well as anyone else: we need to help retailers manage the expectations of their customers and not let them down. And this is why we advise them that, from August the 5, they should not guarantee anyone they will get their unit on day one.”

We’ll see how this plays out in the months ahead. PlayStation 4 arrives on November 15 in the U.S., and November 29 in the United Kingdom.

Source: CVG