Nintendo has announced that they have hired One Direction to promote Pokemon Black/White. The boy band will be ‘brand ambassadors’ for Pokemon appearing in special events, meeting fans and shooting advertisements.
“Zayn and I played it loads when we were younger, but Harry had never really played before we introduced him to it,” said Liam Payne. One Direction member. “We all started playing the new version during rehearsal breaks whilst on tour and now we can t put our consoles down.”
The X-Factor finalists join other performers from the show like Olly Murs, JLS, Alexandra Burke and Jedward to align themselves with Nintendo.
