Pokémon is having a large year with the launch of Pokémon Black/White for the DS, along with an expansion to the trading card game and a new toy line. This will be supported by a comprehensive, multi-million dollar marketing campaign supporting the various initiatives of the brand.
“The release of Pokémon Black Version and Pokémon White Version gives us the opportunity to launch brand-new entertainment that our existing and new fans will love,” said J.C. Smith, director of Consumer Marketing for The Pokémon Company International. “Every major pillar of the brand-including video games, TV animation, feature films, and the Pokémon Trading Card Game-will see exciting changes throughout the year.”
One of the biggest initiatives will be the launch of the movie Pokémon-Zoroark: Master of Illusionson February 5 at 7:00 PM, followed by the debut of the animated series Pokémon: Black and White-on February 12 at 9:00 AM, all on Cartoon Network. There will also be the Pokémon Black Version & White Version Tour, arriving at major malls at the same time, Play! Pokémon events internationally, and chances to download unique Pokémon at select retail partners.
