Pikachu is easily a recognizable face in the game industry, thanks to millions of devoted players of the Pokémon brand. Now, he’s headed to a new field – soccer.
The Pokémon Company has announced that it has secured Pikachu a place as Japan’s official World Cup 2014 mascot. The deal was announced in conjunction with Japan’s national kit sponsor, Adidas, and will take effect immediately.
In addition to Pikachu, ten other Pokémon characters will also serve as faces for the team, including Charmander, Bulbasaur and Squirtle.
The tournament will kick off June 12th in Brazil. Meowth, that’s right!
Source: MCV UK
