PressOK Entertainment has announced the the launch of PlacePlay. This new location-enablement platform lets mobile developers add location based tournaments to their titles to increase player engagement and drive revenue through targeted, location-enhanced advertising.
We’re excited about the new possibilities that PlacePlay opens up for us, explains Gary Toste, CEO of Brisk Mobile, a mobile game developer and publisher based in Mississauga, Ontario, Canada. The platform s ease of integration enables us to quickly address the specific needs of our gamers, and gives us the opportunity to drive repeat usage of our products, creating a brand-new revenue stream for our titles that didn’t exist before.
As a game developer, we always believed that a gamer s physical location could be made relevant to their game experience to drive engagement and revenue in regular games, and this is what PlacePlay delivers, adds Ryan Morel, CEO of PressOK Entertainment. By adding PlacePlay Tournaments, developers now have an easy way to increase engagement, and if they want, use our integrated local advertising to increase their revenue. That s pretty cool.
