Sony Corp. Executive Vice President Kazuo Hirai has announced that the PlayStation Vita will launch in Japan by the end of the year, with the U.S. and European launches coming in 2012. He said it was key to time the launch with the release of the right amount of quality software.

Hirai also explicitly denied that there would be a price cut after Nintendo announced a drastic cut to the 3DS less than a half year after it launched. “We packed so much into the device and made it very affordable,” Hirai told reporters at Sony’s Tokyo headquarters. “There is no need to lower the price just because somebody else that happens to be in the video game business decided that they were going to lower their price.”

Source: AP