British Ofcom has apparently received 17 complaints about the PS3 ads between February and March on Channel 5’s Five Movies. The television programmer blamed human error at a third-party company for the “excessively noisy” PS3 ads.
“Advertisements must not be excessively noisy or strident. The maximum subjective loudness of advertisements must be consistent and in line with the maximum loudness of programs and junction material, reads Ofcom’s broadcasting code. “Broadcasters must endeavor to minimize the annoyance that perceived imbalances could cause, with the aim that the audience need not adjust the volume of their television sets during program breaks.”
Source: Eurogamer
