Mobile chipmaker Qualcomm has joined forces with Pacific Rim in a co-promotion campaign designed to tie the special-effects heavy summer blockbuster with Qualcomm’s high-powered Snapdragon mobile processors.
The effort includes two games based on the film. The first, Pacific Rim: Jaeger Combat Simulator, is playable on the Pacific Rim website. It lets players create their own giant robotic, or Jaeger, and fight against the Kaiju monsters from the film in five environments. The second game comes in the form of an Android-only app that allows users to utilize augmented reality to project a city onto any flat surface using Qualcomm’s Vuforia technology. Players then battle against a number of Kaiju, whether on their kitchen table, the backyard or any other usable area.
In a tie-in publicity stunt, Qualcomm left three massive footprints representing the footfalls of the movie’s gargantuan ‘Kaiju’ monsters along with massive banners promoting Snapdragon in San Diego’s Qualcomm Stadium.
Source: Qualcomm Blog
