Rare celebrated its 25th anniversary with a re-branding. The new logo will be accompanied by a full website relaunch at www.rare.co.uk soon.

“Both Rare and the games industry have seen massive changes over the past 25 years, and right now it feels as if both we and the industry are continuing to evolve at an ever-increasing pace,” said Rare Head of Studio Mark Betteridge. “With this landmark anniversary coming up, and knowing that we have a really exciting future ahead, we felt now was the time to have a new image more in keeping with an innovative and creative entertainment company which aspires to be around for at least the next 25 years!”

Rare has a long and storied history in the gaming industry, though the perception remains that the studio has been listless since founders Chris and Tim Stamper left the company in early 2007. With this re-branding and new Project Natal projects in the works, Rare is no doubt looking to recapture its mojo.