Tap.Me has announced that Redbox will take advantage of its iOS in-game advertising platform. The Tap.Me mobile advertising solution will offer Redbox power ups starting on June 17 for certain in-game achievements.
Redbox is a leader in the home entertainment industry, and with their upcoming launch of video games, we re ready to provide them with a unique new way to connect with their customers, said Joshua Hernandez, CEO of Tap.Me. This program is a testament to Redbox s forward thinking and ability to leverage trends as we move into a new age of consumer-brand communication.
Through our iPhone and Android apps and an expansive SMS list, Redbox now has more than 6.2 million touch points with our consumers via their mobile devices, said Gary Cohen, SVP of Marketing and Customer Experience at Redbox. Adding a mobile gaming component via the Tap.Me platform is a natural extension of our marketing strategy. It allows us to generate brand awareness with gamers where they re already playing, without interrupting their experience.
