Retail data collector Rentrak Game has entered a data sharing agreement with game analyst firm EEDAR, reports Industry Gamers. As part of the agreement, Rentrak is providing data collected from major retailer ad circulars as part of its Video Game Ad Monitor for EEDAR to merge into its GamePulse service. EEDAR s service tracks information on more than 10,000 games. EEDAR chairman Greg Short says providing its clients with Rentrak s data will allow for better analysis of marketing methods that can be applied in promoting future titles. Merged datasets will be available in Feb. 2010.
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